Sam was our little brother.
He died on his motorcycle in Petoskey, Michigan, at eighteen. He was speeding. We honor him by telling the truth, and by putting that truth to work.
Sam Gross was eighteen years old. He was our little brother — the youngest, the one we still expected to come through the door. He died on his motorcycle in Petoskey, Michigan.
The crash was not a mystery. He was going too fast. Speed is the kind of mistake that feels like a small decision until it is the last one. We do not dress that up. We do not pretend it was bad luck, a hidden mechanical failure, or someone else’s fault.
Not a shrine. A working nonprofit.
We teach classes. We put helmets and jackets on riders who cannot buy them. We pay for hunting and fishing licenses so kids can get into the woods and onto the water. We help Boy Scouts and Girl Scouts cover summer camp and uniforms. We run a Christmas fund so children in foster care are not forgotten in December.
Keep people.
Drop a gear on a road you think you know. Wear the gear. Take the class. Stay in a child’s life long enough to buy the license, the uniform, the gift. Slowing down is how you keep people.
If you ride, we want you in a class or on a range with us. If you do not ride, there is still a kid in Michigan who needs the ordinary things a family is supposed to provide.